Tag: Nation Branding

Concerns with the Brazil Narrative

Thank you to Rio Gringa and Andrew Downie for calling out international coverage of the recent collapse of several buildings in Rio de Janeiro. Numerous English-language media outlets…

Reclaiming Brand Mexico

Roberto Newell Garcia of the Woodrow Wilson Center has published a great report titled “Restoring Mexico’s Reputation.” The basic premise of Newell’s argument is that Mexico is facing…

The Media’s Role in International Diplomacy

Two recent stories out of Latin America highlight some of the stranger ways the media plays a role in international diplomacy. The first is minor. Living in Peru…

Luxury Goods Target Brazil

Brazil’s wavering on a contract estimated at more than $4 billion to French airplane manufacturer Dassault has not discouraged the French. The product and consumer, however, could not…

In Colombia, Growth in Construction of New Hotel Rooms

Europa Press recently reported on the expected construction of 16,000 new hotel rooms in Colombia in 2011. The number is a 9 percent increase in the number of…

Beyond Playa del Carmen: Tourism and Diplomacy in Ecuador and Colombia

Last week’s Rio Summit between high ranking dignitaries of the Americas – The United States and Canada conspicuously excluded – produced a number of notable events: The announcement…

The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign

A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where…