Tag Archives: Nation Branding

Concerns with the Brazil Narrative

By Eliot Brockner | Published: February 2, 2012
Thank you to Rio Gringa and Andrew Downie for calling out international coverage of the recent collapse of several buildings in Rio de Janeiro. Numerous English-language media outlets have used the tragic collapses, which left 17 dead and dozens injured, as a platform to talk about infrastructure in Brazil and the country’s preparedness for 2014 [...]
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Reclaiming Brand Mexico

By Eliot Brockner | Published: June 13, 2011
Roberto Newell Garcia of the Woodrow Wilson Center has published a great report titled “Restoring Mexico’s Reputation.” The basic premise of Newell’s argument is that Mexico is facing a number of problems, but that the one that gets far and away the most coverage – organized crime/drug-related violence – is not necessarily the most important. Citing [...]
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The Media’s Role in International Diplomacy

By Eliot Brockner | Published: May 14, 2011
Two recent stories out of Latin America highlight some of the stranger ways the media plays a role in international diplomacy. The first is minor. Living in Peru blog has an article on a recent diplomatic dispute between Bolivia and Peru: “Bolivia’s Minister of Culture Elizabeth Salguero has requested clarification on the “plagiarism” of a Bolivian song [...]
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Luxury Goods Target Brazil

By Eliot Brockner | Published: February 2, 2011
Brazil’s wavering on a contract estimated at more than $4 billion to French airplane manufacturer Dassault has not discouraged the French. The product and consumer, however, could not be more different from the fighter jets that were destined for the Brazilian Air Force. Less than seven months ago the Comité Colbert, a French umbrella organization consisting of [...]
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In Colombia, Growth in Construction of New Hotel Rooms

By Eliot Brockner | Published: January 11, 2011
Europa Press recently reported on the expected construction of 16,000 new hotel rooms in Colombia in 2011. The number is a 9 percent increase in the number of hotel rooms built in 2010. The number represents a 4,011 percent increase in the number of new hotel rooms built in 2004. The tourist boom has officially arrived. It [...]
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Beyond Playa del Carmen: Tourism and Diplomacy in Ecuador and Colombia

By Eliot Brockner | Published: March 2, 2010
Last week’s Rio Summit between high ranking dignitaries of the Americas – The United States and Canada conspicuously excluded – produced a number of notable events: The announcement of the creation of a Brazil-led regional bloc to convene in July 2011 Universal [...]
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The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign

By Eliot Brockner | Published: January 27, 2010
A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where the beer was founded back in the 19th century by a German immigrant named Otto Bemberg. As a result of this fortuitous decision, today the name Quilmes [...]
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