Tag Archives: Nation Branding

Beyond Playa del Carmen: Tourism and Diplomacy in Ecuador and Colombia

Last week’s Rio Summit between high ranking dignitaries of the Americas – The United States and Canada conspicuously excluded – produced a number of notable events: The announcement of the creation of a Brazil-led regional bloc to convene in July 2011 Universal [...]
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The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign

A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where the beer was founded back in the 19th century by a German immigrant named Otto Bemberg. As a result of this fortuitous decision, today the name Quilmes [...]
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