Tag Archives: Marketing

The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign

By Eliot Brockner | Published: January 27, 2010

A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where the beer was founded back in the 19th century by a German immigrant named Otto Bemberg. As a result of this fortuitous decision, today the name Quilmes [...]

Posted in Argentina | Also tagged Advertising, Nation Branding | Leave a comment

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Tag Archives: Marketing

The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign

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