Why Not Being Disliked is as Powerful as Being Liked

I recently wrote an article for the Americas Quarterly blog in which I argued that in Colombia’s second round of elections for the presidency not being disliked may be even more of a deciding factor than being liked by voters.

Campaign Season in Colombia

Colombian President Álvaro Uribe and his allies were already taking candidate-like precautions before the country’s Constitutional Court ruled in a 7-2 decision that his run for a third term would be unconstitutional.

Juan Manuel Santos, one of Uribe’s closest disciples and a former defense minister, refused to launch his campaign as long as the possibility existed of a third term for Uribe. Meanwhile, other candidates and pre-candidates for the presidency limited their campaign activity while waiting waited for the rules of the game to be set.

Continue reading this post at the Americas Quarterly blog.

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