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	<title>Latin American Thought &#187; Marketing</title>
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		<title>The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign</title>
		<link>http://latamthought.org/2010/01/27/the-creative-nexus-of-beer-branding-and-nationalism-quilmes%e2%80%99-places-campaign/</link>
		<comments>http://latamthought.org/2010/01/27/the-creative-nexus-of-beer-branding-and-nationalism-quilmes%e2%80%99-places-campaign/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 19:58:21 +0000</pubDate>
		<dc:creator>Eliot Brockner</dc:creator>
				<category><![CDATA[Argentina]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nation Branding]]></category>

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		<description><![CDATA[A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where the beer was founded back in the 19th century by a German immigrant named Otto Bemberg. As a result of this fortuitous decision, today the name Quilmes [...]]]></description>
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