<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Latin American Thought &#187; Advertising</title>
	<atom:link href="http://latamthought.org/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://latamthought.org</link>
	<description></description>
	<lastBuildDate>Mon, 21 May 2012 13:29:20 +0000</lastBuildDate>
	
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Luxury Goods Target Brazil</title>
		<link>http://latamthought.org/2011/02/02/luxury-goods-target-brazil/</link>
		<comments>http://latamthought.org/2011/02/02/luxury-goods-target-brazil/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 13:46:26 +0000</pubDate>
		<dc:creator>Eliot Brockner</dc:creator>
				<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Nation Branding]]></category>

		<guid isPermaLink="false">http://latamthought.org/?p=350</guid>
		<description><![CDATA[Brazil’s wavering on a contract estimated at more than $4 billion to French airplane manufacturer Dassault has not discouraged the French.
The product and consumer, however, could not be more different from the fighter jets that were destined for the Brazilian Air Force.
Less than seven months ago the Comité Colbert, a French umbrella organization consisting of [...]]]></description>
		<wfw:commentRss>http://latamthought.org/2011/02/02/luxury-goods-target-brazil/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Argentine Government Increases Advertising Spend</title>
		<link>http://latamthought.org/2010/05/05/argentine-government-increases-advertising-spend/</link>
		<comments>http://latamthought.org/2010/05/05/argentine-government-increases-advertising-spend/#comments</comments>
		<pubDate>Wed, 05 May 2010 20:42:08 +0000</pubDate>
		<dc:creator>Eliot Brockner</dc:creator>
				<category><![CDATA[Argentina]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cristina fernandez de kirchner]]></category>

		<guid isPermaLink="false">http://latamthought.org/?p=298</guid>
		<description><![CDATA[In a nation famous worldwide for its creativity &#8211; in fields as varied as literature, cinema, and official economic statistics &#8211; an increase in advertising spend could be a cause for celebration. The more money a client spends on advertising, the more entertaining and effective the advertising (and in theory, sales of the product) should [...]]]></description>
		<wfw:commentRss>http://latamthought.org/2010/05/05/argentine-government-increases-advertising-spend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign</title>
		<link>http://latamthought.org/2010/01/27/the-creative-nexus-of-beer-branding-and-nationalism-quilmes%e2%80%99-places-campaign/</link>
		<comments>http://latamthought.org/2010/01/27/the-creative-nexus-of-beer-branding-and-nationalism-quilmes%e2%80%99-places-campaign/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 19:58:21 +0000</pubDate>
		<dc:creator>Eliot Brockner</dc:creator>
				<category><![CDATA[Argentina]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nation Branding]]></category>

		<guid isPermaLink="false">http://latamthought.org/?p=163</guid>
		<description><![CDATA[A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where the beer was founded back in the 19th century by a German immigrant named Otto Bemberg. As a result of this fortuitous decision, today the name Quilmes [...]]]></description>
		<wfw:commentRss>http://latamthought.org/2010/01/27/the-creative-nexus-of-beer-branding-and-nationalism-quilmes%e2%80%99-places-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tradtional Advertising, Non-tradtional Brands: Colombia&#8217;s Ministry of Defense and The Government of Panamanian President Ricardo Martinelli</title>
		<link>http://latamthought.org/2009/11/22/tradtional-advertising-non-tradtional-brands-colombias-ministry-of-defense-and-the-government-of-panamanian-president-ricardo-martinelli/</link>
		<comments>http://latamthought.org/2009/11/22/tradtional-advertising-non-tradtional-brands-colombias-ministry-of-defense-and-the-government-of-panamanian-president-ricardo-martinelli/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 19:08:10 +0000</pubDate>
		<dc:creator>Eliot Brockner</dc:creator>
				<category><![CDATA[Colombia]]></category>
		<category><![CDATA[Panama]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[civil society]]></category>
		<category><![CDATA[FARC]]></category>
		<category><![CDATA[Martinelli]]></category>

		<guid isPermaLink="false">http://latamthought.org/?p=151</guid>
		<description><![CDATA[Colombian Government Spends Money to Talk to FARC Rebels
Advertising Age, a leading trade in the advertising industry, published a story on its front page during the week of 16 November about an established ad campaign with a non-traditional target audience: members of the FARC.
The campaign, sponsored by the Colombian Ministry of Defense and created pro [...]]]></description>
		<wfw:commentRss>http://latamthought.org/2009/11/22/tradtional-advertising-non-tradtional-brands-colombias-ministry-of-defense-and-the-government-of-panamanian-president-ricardo-martinelli/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

