Tag Archives: Advertising

Argentine Government Increases Advertising Spend

By Eliot Brockner | Published: May 5, 2010
In a nation famous worldwide for its creativity – in fields as varied as literature, cinema, and official economic statistics – an increase in advertising spend could be a cause for celebration. The more money a client spends on advertising, the more entertaining and effective the advertising (and in theory, sales of the product) should [...]
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The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign

By Eliot Brockner | Published: January 27, 2010
A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where the beer was founded back in the 19th century by a German immigrant named Otto Bemberg. As a result of this fortuitous decision, today the name Quilmes [...]
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Tradtional Advertising, Non-tradtional Brands: Colombia’s Ministry of Defense and The Government of Panamanian President Ricardo Martinelli

By Eliot Brockner | Published: November 22, 2009
Colombian Government Spends Money to Talk to FARC Rebels Advertising Age, a leading trade in the advertising industry, published a story on its front page during the week of 16 November about an established ad campaign with a non-traditional target audience: members of the FARC. The campaign, sponsored by the Colombian Ministry of Defense and created pro [...]
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