Tag: Advertising

Media in Latin America: ¿Cómo se dice “Cord-Cutters”?

It’s good to be a big media network in Latin America. The big ones are really big relative to their competition, and there are usually only a few….

Luxury Goods Target Brazil

Brazil’s wavering on a contract estimated at more than $4 billion to French airplane manufacturer Dassault has not discouraged the French. The product and consumer, however, could not…

Argentine Government Increases Advertising Spend

In a nation famous worldwide for its creativity – in fields as varied as literature, cinema, and official economic statistics – an increase in advertising spend could be…

The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign

A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where…

Tradtional Advertising, Non-tradtional Brands: Colombia’s Ministry of Defense and The Government of Panamanian President Ricardo Martinelli

Colombian Government Spends Money to Talk to FARC Rebels Advertising Age, a leading trade in the advertising industry, published a story on its front page during the week…