Tag Archives: Advertising

Luxury Goods Target Brazil

By Eliot Brockner | Published: February 2, 2011
Brazil’s wavering on a contract estimated at more than $4 billion to French airplane manufacturer Dassault has not discouraged the French. The product and consumer, however, could not be more different from the fighter jets that were destined for the Brazilian Air Force. Less than seven months ago the Comité Colbert, a French umbrella organization consisting of [...]
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Argentine Government Increases Advertising Spend

By Eliot Brockner | Published: May 5, 2010
In a nation famous worldwide for its creativity – in fields as varied as literature, cinema, and official economic statistics – an increase in advertising spend could be a cause for celebration. The more money a client spends on advertising, the more entertaining and effective the advertising (and in theory, sales of the product) should [...]
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The Creative Nexus of Beer Branding and Nationalism: Quilmes’ Places Campaign

By Eliot Brockner | Published: January 27, 2010
A friend recently drew my attention to a new advertising campaign from Quilmes, one of Argentina’s leading beer brands. The beer derives its name from the town where the beer was founded back in the 19th century by a German immigrant named Otto Bemberg. As a result of this fortuitous decision, today the name Quilmes [...]
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Tradtional Advertising, Non-tradtional Brands: Colombia’s Ministry of Defense and The Government of Panamanian President Ricardo Martinelli

By Eliot Brockner | Published: November 22, 2009
Colombian Government Spends Money to Talk to FARC Rebels Advertising Age, a leading trade in the advertising industry, published a story on its front page during the week of 16 November about an established ad campaign with a non-traditional target audience: members of the FARC. The campaign, sponsored by the Colombian Ministry of Defense and created pro [...]
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