The price of gas is a major story here in the US, and drug related violence is a major story in Mexico, particularly among US media. My skepticism about the line’s true impact aside (are enough California motorists doing this to really make it trend-worthy?), I’m troubled because the two, while both important stories, are not at all related.
This isn’t to say that these consumers aren’t assuming a risk if they travel to Mexico. But it is of a different nature: hours of aggravation waiting to cross the border.